Search Engine Optimisation (SEO) refers to your website's position in search results produced by search engines like Google. If you sell handmade silver jewellery, you would want to be on page one for anyone who searches for "handmade silver jewellery".

If you offer business training courses (and your business is in Cheltenham), you would hope to appear in the first few search results when someone types in "business training, Cheltenham".

You won't appear on page one of Google just because you have blog, but it is one part of the mix that helps search engines to identify what you're about and what product or service you provide. Publishing regular content shows that your website is current and looked after - which also matters for SEO.

Sharing useful tips and guides via your blog can also generate links from other sites and blogs - this also helps your ranking with Google enormously.

For more information about taking your busines forwards by blogging contact Robert - robert (at) tiger-fish (dot) com