Who owns your Facebook page?
More often than not in a small company the business owner or marketing team says "Let's set up a Facebook page for the business".
Someone volunteers, either the social media specialist or the marketing person, and they'll actually set up the Page and be the owner of the Page.
Then there is the issue if that person leaves the company, or if the company separates from the agency they have been working with.
This is now a problem for the company.
One way round this issue is to set up a "ghost" account in an administrators name who gives access to other people who want to be involved with the account on Facebook.
As Facebook has changed recently, one of the updates was to give Pages their own profile but this is a recent update. If your page was set up a while ago you may want to reconsider how your Facebook page has been set up for your company and to check you still have control of it!
This problem not only exists in Facebook, we have seen an increasing number of companies who do not have access to thier Google Pages settings because Google accounts have been set up by ex-employees and the fix is quite painful.
The morale in the tale is to sort your company accounts and log the details via an administrator - we use a centralised wiki to do this.


Comments
Post new comment