Do you remember when the car industry was in serious trouble? Can't really say much has changed recently, but one thing that is true, Ford has recently posted a second-quarter profit.

Since the economy is still looking quite dismal, it's hard to attribute the added sales for the American car giant to more people spending more money.

Digging deeper into the topic, it seems that the marketing strategies behind the company have evolved for the better. It isn't just about uninspired television commercials anymore, but the ability to reach their audience on a personal level.

Personally, I've grown tired of the typical marketing avenues the car companies use. The majority of them aren't new or exciting, or very clever. They have money so they are capable of running advertisements constantly on the major networks.

Big deal; anyone with enough money can do that.

But now Ford is using the stories of their consumers to speak directly to the everyday person who has interest in a Ford. Maybe the ways of automotive giants are changing, and becoming more personal.

It seems to be working.