For brands, however, not maintaining a presence on Facebook can be damaging, if not downright suicidal. Some businesses may prefer that staffers avoid logging into their distraction-filled personal account to manage the brand's Facebook presence. Fortunately, there is a way to set up a page for your brand without needing a personal profile.

1) Go to http://www.facebook.com/pages/create.php

2) Click "Local Business or Place"

3) Choose the category that best fits your business. Enter its name, location and phone number.

4) Check off "I agree to Facebook Pages Terms" and then click "Get Started"

5) On the next screen, select "I do not have a Facebook account" and enter your email address (which is hopefully not already associated with a Facebook account). Pick a password, enter your date of birth and squint trying to figure out the captcha. Then click "Sign Up Now!"

6) You'll have to confirm your email address via an email Facebook sends to you. Do that. You now have a Facebook account with no personal profile.

7) Set up your brand's page and be sure to optimise it for search engines.