Why submit your Press Release to distribution services

The answer is simple - to get the maximum awareness for your release. One of the most important aspects here is to get your release into Google News or Yahoo News - these should be considered as separate search engines. To get your content to be indexed you need to submit your press release to one of the recognised distribution services.

Where should you submit your Press Release.

Well the five big services are: PRWeb, PR Newswire, Business Wire, Market Wire and PrimeNewswire. There are other less popular services, plus free ones you can use as well. If it was me I'd experiment a bit and see which services gets results for you, but also make sure you know what you are paying for.

The critical element in an online Press Release.

I know it may sound obvious but including hyperlinks in your press release is vital. Make sure you link relevant words directly to targeted pages. For example. if you release is about a new product launch, you should link the most important words or phrases and send people to your web site pages corresponding to the new product. This is essential for search engine optimisation.

Don't forget to publish on your site.

In addition to sending your press release out to a distribution service, you should also publish it on your site. Put it on a media or news page or even your blog - if it is on your site the chances are it will get indexed by Google and other search engines.