Total mobile search volumes increased by 29% compared to the first quarter of 2010, but mobile retail search traffic, logged separately, rose by 181%.

Mobile searches accounted for 11% of total retail searches over the quarter. Data tracked provides the most popular search terms, growth, comparisons of retailers, geographical breakdown and cross-country searches.

Multi-channel retailers recorded a 42% year-on-year increase in searches, compared with 19% for pure online retailers.

Overseas customers using UK sites also increased, by 27% compared to the same quarter in 2010, and the figures suggest this could be an important area for growth as sterling remains under-valued. The number of UK consumers looking at overseas websites grew by 21%.

The Greater London area accounted for 46% of all retail searches.

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