Wow! Not only did Old Spice and Wieden Kennedy pickup a Grand Prix at Cannes for their campaign, they’ve just started rolling out one of the best social campaigns I’ve ever seen, all based on the ads that generated so much talk over the last few months.

Old Spice has just started delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Yep, if you had tweeted about Old Spice, chances are you might have an @reply with a custom made video just for you. And if you haven’t, then you can tweet to them right now @oldspice and you might be lucky enough to get a custom video reply. So far they’ve delivered almost 120 videos in the last 24 hours alone, with each and everyone one a strategic response to a tweet or YouTube or Facebook comment.

See lots more personal videos here ... http://www.digitalbuzzblog.com/old-spice-twitter-social-video-replies/