One of the things discovered was that posting on the weekend or in the mornings achieved an optimum engagement for your Page.

This is pretty obvious if you think about it as Facebook is very much the thing you do before or after work or at the weekend so responses and engagement are going to be higher at these times.

In terms of frequency, you don't want to bombard your audience - th optimal frequency was about once every other day for a business - which is not too onerous a task.

Content types varied a great deal and we would encourage you to experiment with different types, such as, video, blog articles, questions and offers. One thing was noticeable and that was content about Facebook on Facebook seemed to get passed around a lot more. So if you can get some cross over between Facebook and your business the chances are that this will be passed on, again and again.