One of the key benefits to having a blog is the ability to upload content and respond to comments immediately. This makes it a hugely powerful marketing tool for your business as you have total control over the content at all times.

Unlike a company newsletter, or brochures, a blog is durable and has a long life, in that it is online until you decide to delete it or content within the blog. Once you have piblished your content, the content is there forever, showing up in search enginesand other people's web sites long after you have moved onto your next post.

Although there are over 130 million published blogs, millions of them are neglected and not updated very often. So before lauching your business blog, have a clear strategy for who will be responsible for adding content and responding to comments. You may not have the time to do this yourself, but someone else within the company may have the knowledge and enthusiasm to get stuck in and publish regualr content that will benefit your company.