Email Marketing
Don’t Overlook Email Marketing When Selling B2B
If your company sells B2B, you may not have thought about adding emails to your marketing mix. After all, emails are only good for selling to individuals, right? Read more...
Email Newsletter Checklist: 7 Key Elements to Remember
According to research 61% of B2B marketers are using email newsletters in their content mix, and of those, 55% consider them to be effective Read more...
Subscribers Eager to Open Daily Deal Emails
Most read deal emails and newsletters every day (Source: eMarketer) Read more...
Now the truth about email marketing
Email marketing has been around for a long time, and a number of myths have grown up regarding best-practices for email delivery. It may change the way the you think about email. It's likely you've made decisions, and even based entire campaigns, around some of these myths. Read more...
How to write a more effective email subject line
Online copywriting experts agree that the most important part of an email is the subject line. Why? Not only is it the first thing recipients see, it often determines if your message gets opened. Read more...
Search - a vital ingredient for your online marketing
Marketers understand that both social media and e-mail marketing are here to stay. We hear a lot about these topics, but another tool is often left out of the discussion — search. Read more...
EMAIL RESEARCH: SMEs like it on Mondays via their inboxes
SMEs are more likely to react to a marketing email than to a phone call or a piece of DM according to the SME Voice study from B2Group and the DMA, B2B Marketing can reveal. Read more...
13 tips for writing better email copy and getting results
We all want more response, more interaction and more web site traffic - here are some key pointers to successful email copy ... Read more...
Top 10 Best Practice Tips For Email Marketing
If you’re using email to communicate with current or prospective customers it's important that you apply best practice to achieve the highest response rates possible, whilst retaining valuable contacts. Read more...
11 Email Marketing Terms You Need to Know
Email marketing terms and give you the low down on what they mean. Don't be offended if you know some of these, I'm trying to cover a lot of bases here. Here goes! Read more...
