Business
How do you convince the management to reduce the spend on traditional marketing?
OK, so you know the blog posts, videos and other content strategies are working and driving traffic to the site but how do you convince management to use more of this type of marketing? Read more...
How to optimise your press release online
We find companies fall into two categories here - you either work press releases really well or you don't bother at all. Here's how to strike a balance and make your press release work online. Read more...
Getting started with Twitter
The next Online Marketing Club evening topis is "Getting started with Twitter" - with the emphasis firmly on the business angle and how you can benefit. Read more...
Online Marketing Club Update
Last month we covered off setting up a LinkedIn profile correctly for business and we continue to focus on getting the most out of LinkedIn for business Read more...
Little copywriting secrets that could trigger a jumbo direct mail response
According to an old expression, "The devil is in the details." But did you know that some very small details can dramatically increase the response rate of a direct mail package? Read more...
Why face to face is still important for business
In business today, we have two worlds that are learning how to blend, balance and work together: online/Web-based and offline/in person. Read more...
For a Small Business… The Owner is the Brand
One of the most common mistakes most small businesses make is undermining the importance of branding. Here's a look at why branding is relevant, even for small businesses… Read more...
HOW TO: Improve lead quality
Long sales cycles. Complex products and services. Limited brand recognition. These are a few of the top challenges that B2B marketers face that B2C marketers usually aren't saddled with on a daily basis while trying to fill the proverbial lead funnel. Here are a few tips for B2B marketers to follow to improve lead quality while growing a company's digital footprint. Read more...
U.K. Consumers Embrace Mobile for Holiday Shopping
Major British retailer Tesco reckons ten percent of online shoppers in the U.K. will make purchases via mobile devices over the Christmas period (Source: Clickz) Read more...
2011 Trends: Content Marketing Is Critical
Next year, marketers will need to rethink their approach to advertising and marketing and intensify their focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model of advertising, which consumers are responding to less and less. Think pull vs. push. Read more...
